Tuesday 29 October 2013

Context that Changed Design - Entry #7

 

 The Wiener Werkstätte .....  

 

 
The Wiener Werkstätte (meaning the Vienna Workshop) was a cooperative which developed from the Vienna Secession of the late 19th century – a group of designers and architects who wanted to find out a new form of art for the new century.  The Secession wanted to unite the fine arts (painting, sculpture and architecture) with the applied arts, and bring equality between them.  Three persons founded the Wiener Werkstätte in 1903 - the Secessionist designers Josef Hoffmann and Koloman Moser and the rich banker Fritz Wärndorfer.
 
 
Josef-Hoffmann.jpg
Wikipedia, (2013), Josef Hoffman [ONLINE].
Available at:
 [Accessed 29 October 13]
 

Koloman Moser.jpg
Wikipedia, (2013), Koloman Moser [ONLINE].
 Available at:
 [Accessed 29 October 13]



A sports trophy (silver, gilt, malachite) designed by Josef Hoffman in 1902:
 NGV, (2011), English inspiration, [ONLINE].
 [Accessed 29 October 13]
 
 

 
 A jardinière designed by Koloman Moser in 1903:
 NGV, (2011), Modern Style, [ONLINE].
 Available at: http://www.ngv.vic.gov.au/vienna/decorative-arts/wiener-werkstatte 
 [Accessed 29 October 13]
 
 
The Charles Ashbee’s Guild of Handicraft (founded in London in 1888) was one of the British associations of craftsmen and designers on which the Wiener Werkstätte was established, with the aim of producing fashionable household items and revealing the beauty of art through craftsmanship.
 
The English designer Charles Robert Ashbee:
 Blogger, (2010), ARTS ALMANAC-, [ONLINE].
Available at: http://foggygates.blogspot.com/2010/05/group-of-seven-fossil-collectors.html 
 [Accessed 29 October 13]
 

A pendant (silver, gold garnet and pearl) designed by Charles Robert Ashbee in 1897:
 Charles Robert Ashbee, Superb Guild of Handicraft Pendant
 artnet.com, (2013), Superb Guild of Handicraft Pendant,  [ONLINE]. Available at: http://www.artnet.com/artwork/424634487/119156/charles-robert-ashbee-superb-guild-of-handicraft-pendant.html 
 [Accessed 29 October 13]
 
 
 
 
  


The exterior of the Vienna Secession:

Modernism, (2013), wiener werkstatte,  [ONLINE].
[Available at]: http://www.artsmia.org/modernism/rintro.html
 [Accessed 29 October 13]


Several workshops – for silver/goldsmith works, metalwork, book-binding, leatherwork and cabinet-making – were set up within a few months after the Wiener Werkstätte was founded.  Apart from the workshops, they had an architectural office that used to belong to Josef Hoffman, as well as a design studio.
 

  Mia Minneapolis Institute of Arts, (2013), WIENER WERKSTÄTTE [ONLINE].
[Accessed 29 October 13]
  

The Wiener Werkstätte treated their designers and craftsmen equally.  In fact, the products used to bear the initials of not only the designers, but also of the craftsmen.  The conditions of the workers were very good too, for example craftsmen working on cabinet-making used to get paid for one or two weeks of leave, and this was unheard of at that time.

The members of the Wiener Werkstätte concentrated on simple shapes and patterns, and also on minimal decoration.  They were after good design and quality.  Hoffman used to make sure that the best available materials were always used.  He used to say, 'Since it is not possible to work for the whole market, we will concentrate on those who can afford it.'  In fact, their regular customers were rich people.  Because of this, the Wiener Werkstätte did not succeed much financially, but on the other hand, two years after its foundation, it was the most important arts and crafts organization in Vienna and it had over a hundred employees by then. 

The Wiener Werkstätte and its products became well-known through various journals and exhibitions (even international).  Between 1903 and 1932 it had over two hundred designers working on their products that included furniture, glassware, metalware, textiles, jewellery, clothing, wallpapers, ceramics and also graphics.  The Wiener Werkstätte was also responsible for three remarkable projects:
  1. the Cabaret Fledermaus (which was their own theatre) in 1907,
  2. the Purkersdorf Sanatorium, near Vienna, of Josef Hoffman between 1904 and 1906,
  3. the Palais Stocklet in Brussels between 1905-1911.

Unfortunately, although the Wiener Werkstätte was successful and it had also set up branches in New York (1921) and Berlin (1929), it ceased to operate in 1932 (since it was compelled to liquidation).


artsmia. (2007). Modernism: Wiener Werkstätte . [Online Video]. 13 June.
 [Accessed: 29 October 2013]
 
 

Other References:

Wiener Werkstatte, (2013) Modernism,
 [Available at]: http://www.artsmia.org/modernism/rintro.html,
{Accessed 29 October 2013]
 
 Melborne Winter Masterpieces vienna Art and Design, (2011) NGV,
[Available at]: http://www.ngv.vic.gov.au/vienna/decorative-arts/wiener-werkstatte,
 [Accessed  29 October 2013]
 
Wiener Werkstaette, (2013) Woka Lamps Vienna ,
[Available at]: http://www.woka.com/en/design/designer/wiener-werkstaette/,
 [Accessed 29 October 2013]
 
Book: Fiell, C.F and P.F, 1999. Design of the 20th Century. 2nd ed. Germany: Taschen

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